My name is Sam
My name is Sam Roon. I've been working in digital marketing professionally since 2006, and have been active in the digital space for more than two decades.
My tenure in digital includes Sony Music, Roadrunner Records, Sony DADC, and several digital agencies. It has been an exciting and bumpy ride. I have a million stories to tell my grand kids one day... one day when they're old enough to be told those kinds of stories.
Today, however, is for business.
I want to share one of the critical foundations of why I felt it was important to create Alpha Alias; strategy.
More importantly, I want to talk about the various types of strategy and how they apply in the digital space. I'll discuss their value and why they're important.
I hope you'll walk away from this article with a broader sense of what's possible on the web, and that your digital touchpoints will be more profitable for it.
There's no such thing as digital marketing.
Digital marketing doesn't exist. There is only "marketing."
I still talk about myself as a digital strategist who focuses on digital marketing, but digital marketing is really just the implementation of the critical aspects of marketing law in the digital space.
To put it another way, digital marketing is marketing with fancy tools.
This distinction, or, lack thereof, is critical to understanding digital strategy.
Digital strategists, like myself, are not playing by different marketing rules.
Marketing in the digital space is the application of a business' outreach initiatives to our nuanced ecosystem.
Digital strategy, therefore, is the battle plan for how we utilise the tools, tricks, methods and mayhem in our arsenal to achieve the broader marketing objectives in our space.
What is a website strategy, and why does my business need one?
A website strategy is a comprehensive plan used to direct ongoing development and optimisation to achieve the multifaceted goals of your business.
A LIST OF COMMON DIGITAL STRATEGY DELIVERABLES BY ALPHA ALIAS.
- Content strategy
- Search engine optimisation strategy
- Technical specification documentation
- Information architecture design
- Digital merchandising strategy
- Content personalisation automation strategy
- Conversion optimisation strategy
- Data-driven optimisation strategy
- Marketing workflow
- Sales workflow
These deliverables connect to form a comprehensive strategic approach to building, operating and optimizing your website.
Most websites won’t need every type of strategy, which is why you should select a digital strategist who understands what is necessary to achieve the nuanced goals of your business.
Your digital strategist should take a practical approach when working with you to outline the business goals and website objectives. This information is the driving determinant of how strategic deliverables are selected.
Claiming to be an expert and being a real Shopify official expert are two different things. Ask for their work credentials. Shopify is an awesome platform. The spirit of the community is great. There are many developers who want to do Shopify work.
But real experience is still the best teacher. So do what you can before you partner to give the responsibility of your ecommerce store.
- Lorem Ipsum is simply dummy text of the printing and typesetting industry.
- Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took
- Mobile device of your liking. Double check!
- A galley of type and scrambled it to make a type specimen book. It has survived not only five centuries
When you make changes in your website it needs to be fixed for mobile user experience too. An expert Shopify developer will know how to fix mobile UX issues. If something is out of the alignment on mobile the developer will fix it as part of the deal. Most of the developers today have more than one skill set.
1. Heading Text
Headphones have a more dynamic and wider range of sound, with a clarity that can bring you closer to the artist2. Heading Text
Headphones have a more dynamic and wider range of sound, with a clarity that can bring you closer to the artistAre You a HubSpot Expert?
Partnering with the right person is important for your business. Not everyone can become a Shopify expert. Shopify carefully vets their talent.
Claiming to be an expert and being a real Shopify official expert are two different things. Ask for their work credentials. Shopify is an awesome platform. The spirit of the community is great. There are many developers who want to do Shopify work.
But real experience is still the best teacher. So do what you can before you partner to give the responsibility of your ecommerce store.
Partnering with the right person is important for your business. Not everyone can become a Shopify expert. Shopify carefully vets their talent. Claiming to be an expert and being a real Shopify official expert are two different things.
Ask for their work credentials. Shopify is an awesome platform. The spirit of the community is great. There are many developers who want to do Shopify work.
But real experience is still the best teacher. So do what you can before you partner to give the responsibility of your ecommerce store
“Aliqua id fugiat nostrud irure ex duis ea quis id quis ad et. Sunt qui esse pariatur duis deserunt mollit dolore cillum minim tempor enim. Elit aute irure tempor cupidatat incididunt sint deserunt ut voluptate aute id deserunt nisi.”
What’s the Process?
Partnering with the right person is important for your business. Not everyone can become a Shopify expert. Shopify carefully vets their talent.
Claiming to be an expert and being a real Shopify official expert are two different things. Ask for their work credentials. Shopify is an awesome platform. The spirit of the community is great. There are many developers who want to do Shopify work.
Heading Text
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Odio quidem suscipit sit corporis rerum harum Expedita labore saepe ratione voluptates animi eveniet.
Heading Text
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Odio quidem suscipit sit corporis rerum harum Expedita labore saepe ratione voluptates animi eveniet solutaLorem ipsum dolor sit amet, consectetur adipisicing elit.
Heading Text
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Odio quidem suscipit sit corporis rerum harum Expedita labore saepe ratione voluptates animi eveniet.
